Buying OS X Lion Online

Apple's much-touted concern with user experience was not in evidence

About 1 min reading time

Steps:

"buy" from Apple store
receive "order is being processed" email the next day
receive "shipment notification" email, the day after that
receive "order is being processed" email, the day after that
receive email with password for a PDF file allegedly attached to another email [do not receive any PDF]
call phone number in email
phone system repeatedly fails to understand my request to "re-send license PDF"
phone system refuses to proceed withou "web order number" [not present in email]
Dig up Apple ID password
Go through dozens of screens on store to find the only order I've placed in years, with its order number
call phone number again
enter order number
eventually get redirected to human, who gives me the actual license code
open Mac App Store
attempt to find "Redeem" link or "Quick Links" section it's allegedly in; fail to find it in tool bar or menus
click through all toolbar items
try "view my account" menu item
be required to approve new 17-page terms of service
eventually fine "redeem" link in the "Featured" section (because when redeeming a purchase, you want to be dunned to buy more)
enter license code
App Store tells me it's downloading, but provides no further feedback
select "Check for unfinished downloads" under Store menu
re-enter Apple ID password entered a few minutes ago
App Store displays progress bar indicating download will take 35 minutes more

How is this supposed to be more convenient than them mailing me a DVD?